NLC BLOG - no discounts coworking space
We don’t offer discounts in our coworking space. Here’s why.

Do you offer discounts on your products or services?  We don’t.  Never have…well actually that’s not true, I did once, for our first customer – and then never again. 

Why? I have 3 reasons:

1 – My background is cruising, I worked as an account manager/business development executive for several years (and loved it!). The travel industry has, for as long as I can remember, a marketplace that has discounts as a core promotional strategy. It’s almost expected that you can secure a lower price or extra perks etc if you try. 

Onboard, everyone gets chatting and I swear almost the second time anyone said to each other, after ‘Hi, it’s nice to meet you’, was ‘How much did you pay?’

I knew I didn’t want that. It’s so much simpler to know that everyone pays the same for what they get. No special favours, no do-it-for-one but not another. If we make any kind of decision around pricing changes to the product such as our recent roll-over of hours decision, it’s always for all our members, no matter what level of membership they are on, with no exceptions. Equality is a core value at Collabor8te.

 

2 – We didn’t build our prices to be discounted. Our rates are calculated and based on our costs plus a margin. Not the energy companies’ hyper-enormous type profits, just a reasonable recompense for all the risks and work that comes with running a business, particularly a bricks and mortar business.  

It’s a model that works for some industries for sure, with the buy one, get one free type of offices or the new customer gets a % off their first order and I’m right there if I think I’m getting a bargain. We’re not though, it’s been built into the business model, or that business wouldn’t last for very long. For most businesses, it’s customer longevity which counts the most.

 

3  – Life is so much SIMPLER! I never have to remember, did I give a 10% discount to that business, or some unusual deal to another. I just don’t have the brainpower to cope with that 🙂

Do you discount your services? I’m sure it works for many so I’m keen to hear what others do and why. Or do you agree and never discount? 

Find more articles:

Branding Guide with Templates for Coworking

Branding Guide with Templates for Coworking

Consistent use of your brand's colours, logos, fonts and other visuals is incredibly important to make your company easily recognisable and trustworthy. However it is hard to keep it consistent, we...

Nexudus Apps Overview

Nexudus Apps Overview

There is always a way to make your space more efficient, your work easier and add value to your memberships.    Here, we look at how Nexudus Apps can help you manage day-to-day activities and make...